• One number that rings all your phones
• The ability to direct certain callers to certain phones
• The ability to add and remove phone numbers from the list
• Advanced voicemail capabilities like transcription-to-email and web access
• Different greetings based on caller
• Switch phones on the fly, mid call
• Record and store calls
• …etc

What struck me about this post wasn’t anything about Google Voice specifically, since I’ve heard all those features discussed ad nauseum. It was the last line:

This is the kind of stuff our telephone companies (land and wireless) should have been doing for us already.

Let’s think about this for a minute. Who are the major losers of the last decade? To name a few: the recording industry (RIAA), newspaper publishers (NYT, Tribute, etc), telcos, radio broadcasters. Why are they failing? Do people no longer listen to music, read news, call on the phone, or listen to broadcasts in their car?

In every one of these cases, these companies have seen their delivery mechanism fundamentally change. Who has taken their place? Technology companies. Apple/Amazon on the music front, Google News, blogs and other online sources on the newspaper front, IM/email/Facebook on the communications front, and podcasting/satellite radio on the broadcasting front. The content itself is basically the same, but these providers are getting crushed because they have failed to innovate.

Google is taking over the world because they are amazing with technology. They might not know a thing about news or phones, but they are miles ahead on the innovation front — its not even a fair fight. Google sees where technology is going — better, faster, cheaper, and has a proven record of jumping on it.

What the entrenched businesses need to do is to stop looking backwards — forget about CDs, let go of paper news, and figure out how you can deliver your content faster, better, and cheaper to the consumer. Reduce the size of your legal department, and build up an “innovation” department to figure out ways to change your business with technology. Experiment — try giving stuff away free, charging, micropayments, ad-supported — there are business models that will work on the internet that haven’t been invented yet. Find them.

Because if you don’t, Google will.

SealedMedia using nearly 100% of my processor

Finally, I gave up and chalked up the battery problems to an older (about 1.5 years) computer and the fan problems to poor heat management in my laptop. It wasn’t the perfect Apple experience that Steve Jobs maybe have liked, especially with a noisy fan running constantly, but it worked.

One day, I was poking through my process viewer, and changed the filter to show ‘All Processes’. Lo and behold, I noticed that one process was taking up 97% of my processor. Since at that time I was only browsing the web with Safari, this was entirely unexpected. After a bit of Googling, I found out that the process, titled ‘SealedMedia Righ’ belonged to some sort of DRM installed on my computer. Whether it came with the system somehow or was installed with a program remains a mystery, but what I do know is the following:

• It was started by launchd, which is a system process kicked off by the kernel
• Killing it immediately brings the processor usage back to normal, the fan almost immediately from 6000 rpm to under 2000 rpm, and the battery life moves to over 3 hours from about 1hr on a full charge
• It doesn’t come back (that I’ve noticed) after I kill it
• It does come back a short time after a reboot.  
• Killing it doesn’t seem to have any undesired effects whatsoever
• I’m running OSX 10.4, not sure if its unique to this version or not

Given that 100% processor usage generates a lot of heat, which is particularly bad for the expensive battery and hardware inside, this malware DRM app is destroying my computer. Googling for a while didn’t turn up much to solve the problem, so I’m asking users — anyone else have any more information about this program, what it does, how it got there, or how to stop it?

SealedMedia killed, CPU usage back to normal.

Unfortunately, while I’ve come to expect nasty DRM from Apple, this takes the cake because ultimately it will greatly reduce the life of my laptop.

The next decade will be about deconvergence. Perhaps you still have a PC in your den that can browse the web, play music, watch videos that you downloaded off of iTunes and myriad other PCish activities. However, that device will be far less important than it is now, or than it has been in the last 10 years. The idea of using your main PC for everything will fade as smaller, more specialized devices take over and cannibalize the attention that this big, expensive box receives.

Since trading my Treo in for an iPhone, my use of my laptop has greatly diminished. Since getting my laptop, my use of my desktop has greatly diminished. The idea here is that, like just about anyone, my main use for a computer is browsing the web and reading emails. When I got my laptop, no longer was it necessary to be chained to a seat in my room in order to read my websites. It was replaced by sitting on the couch in my living room, where I was able to browse the web without being secluded in a den. Email was similar — the iPhone handles Gmail admirably, so in the same vein, no longer did I have to be chained to a laptop [or desktop] to check my messages — instead, I just clicked on the mail icon on my phone, and there they were.

The exciting thing next on the horizon is small devices that don’t do it all, but do one thing really well, and do it in the most ideal location. I can easily imagine a kitchen device that does little more than email, recipe database, and a basic web browser. Want to write a paper? Too bad, can’t do it here. Want to play a video game? Nope. However, what you do want is basically a kiosk that makes it dead-simple to look up a recipe or follow up on an email with grandma, and this machine does it perfectly. Of course, the price point is important too — however, since the hardware requirements will be extremely modest since we won’t be storing large files or running lots of apps, we can get away with very basic hardware. Eventually, things like these will sell in the $100-150 range, and thats where we get critical mass. Devices like this do exist (the 3M Audrey was perhaps the first, and others have come and gone), but haven’t caught on, probably due to a high price point, poor or nonexistent marketing, and overly complicated or overly simplistic feature sets.

Similar equipment will come for the home stereo and theatre. AppleTV, which has [regrettably] gone largely unnoticed, is a very good first effort at this. Plug the $300 device into your home theater, and you can buy TV shows or movies from the iTunes store and easily watch them on the big screen. Pictures and music stream from your base computer as well. The next step improvement on this is the Roku Netflix Player, which streams 15,000 titles from Netflix into your home. It costs $100, which is barely more than a decent DVD player.

Why haven’t these devices fully caught on yet? For one, people just aren’t really used to getting their television content from a computer. Its still easier to tune into ABC at 7:00 on a Monday night to watch a TV show. Music has all but entirely transitioned to the web and to iTunes (and its better competitor, Amazon Music Store), thanks largely to Apple and the iPod. TV won’t be far behind, but will certainly take a bit more to get there.

Three things stand in the way: the first is simply society — people have to get used to getting off their main computer and allowing satellite devices to take the place for some activities. At this point, a lot of people simply aren’t thinking about how they could link up their computer to their home system and achieve a sort of media nirvana that doesn’t exist right now. DVDs are on their way out, and even BlueRay won’t be the next thing — forget physical disks, its all coming into your house through your internet connection. But it will take some time for basic home users to associate computing and home entertainment, and for the time being, its the job of the early-adopters to spread the word about this killer union.

Second is the price point. Many of the home devices try to be too much, or end up using hardware that is overkill for the most basic purposes that they will be used for. Others just haven’t hit the sweet spot where the price of the hardware and the market-clearing price of the unit have come into alignment. It will, though, and I think this zone, if not upon us, is closer than we think.

Finally, there are still technical barriers. Killer embedded systems will never run Windows or Mac OSX. These operating systems are designed for hub PCs, not for tiny devices running on a basic microchip. A fledgling startup, the kind of company that could likely hit this idea on the head, can’t easily strip down Windows to the point where it runs efficiently on the most basic of systems. Linux is perfectly suited for this, since you can take out all of the excess and leave just the basics, which I see as a kernel, some display drivers, perhaps some sound drivers, some networking, and a few services on top of that to handle communications with other computers in the home. Perhaps a generic server can power your kitchen device, your AV device and your bedroom web-browsing device. DRM is poison to the process, so hopefully the nascent push out of DRM will continue and spread to video content as well as audio content.

My vision of the future? Technology won’t be something you sit down at a desk to access — instead, it will be something that surrounds you and assists everywhere you go. The web isn’t something you open a browser to get on, but rather, the backbone for a dozen of your daily activities, without you even realizing it.

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