When an organization is still in the small, startup phase, it’s not hard to have employees that each feel like they have a stake in the company and are willing to rally behind it. As the company grows, however, subsequent employees get distanced from management and from company success, so it is easier for them to treat the job less like their own undertaking, and more like a paycheck. Too many employees treating their work as just a job will end up affecting company culture and ultimately, product. Identifying and rewarding torchbearers helps to ensure that the cultural message is effectively conveyed and carried out at all ranks.

Any site on the internet requires visitors to be successful. For social networks, this is even more important, because the quality of the site is defined largely by the quality of user interactions and contributions on that site. About 6 weeks ago, I started up a site, The Free Agents which caters to people between jobs. Its a social network where people can share their experiences and meet others in the same situation.

Over the last several weeks, I’ve been working hard to promote the site. I have no formal training in marketing, so my efforts have come mainly from trial and error and also from advice from marketing professionals, both through their blogs and from actually speaking with them. There are other guides on the internet about generating buzz for your website, but most of them are long on generalities (“Know your goals”) and short on details. This guide is an attempt to nail down some of the strategies that have worked for me, and help others that are getting involved in the social marketing landscape.

Disclaimer: this is a work in progress, so I have inevitable missed some key points or approached some things in an unusual way. I welcome your comments below!

Cross posted on The Free Agents, a network for people between jobs.

When I was 8, I got a 14.4 modem and an AOL dialup subscription for my birthday. It was one of the best presents I’ve ever received, and I quickly started exploring all that AOL had to offer. Soon, I started to wonder how web pages actually got on the internet, so I found AOL Personal Publisher and started messing around.

In most cases, 8 year olds don’t have too much to contribute to the world, and I was no exception. I just wanted to create a web page for something, so I settled on one thing that was well known to me and friends — video games. I created AJ’s Code Page (specializing in infinite lives, double damage, god mode, and the like) hosted on the now-defunct members.aol.com, and started trying to figure out how to get users.

These things gotta happen every five years or so, ten years. Helps to get rid of the bad blood. –Clemenza, The Godfather

The recession is undoubtedly a very difficult time for America and the rest of the world. However, during this rough period, its important to realize that things will get better. Here are 7 areas and ideas that will emerge stronger when the economic crisis subsides:

Over the last year and a half, I worked as a convertible trader at Merrill Lynch. Last week, I was laid off as part of the headcount reduction initiative for the Bank of America merger. Rather than focus on the termination, I’d rather focus on three key ideas that I learned while employed: devotion to the cause, the value of personal connections, and the importance of constantly learning. Ultimately, these concepts will help me well into my professional career and ensure that the last year and a half was not wasted.

With money coming out of Wall Street and going into science and research, the time has never been better to go into the sciences. The TARP will severely limit Wall Street pay for the next several years while at the same time increasing funding for research and science-related careers.